Seeing as how each campaign will have enough content to justify 3 separate games I don't see what's the big deal.
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The original StarCraft, according to Pardo, had 32 missions; 12 for the Terrans, and 10 each for the Zerg and the Protoss. According to Blizzard, each of these StarCraft II games will consist of more than 30 missions.
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I'll be more than willing to pay for the separate campaigns if it means each have enough content to justify it, also calling it a money grab now is kind of pointless until we see the finished products.
The real issue here would be the multiplayer component, if there are 3 games with the exact same multiplayer and you've bought all 3 then you've payed for the exact same multiplayer component 3 times.
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We asked whether that meant the multiplayer suite in each game would be exactly the same, and he said, "More than likely, the successive products will add multiplayer content; we haven't decided right now what that is." That brought up the question as to how multiplayer would work if some players only buy the first game while others only buy the second or third games. He said that they haven't made any determinations yet as to how that would work.
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Those quotes are from when the 3 games thing was announced though so not really sure what the status on it now is... Anyways I have enough faith in Blizzard (considering their history) that they'll deliver on sc2
http://pc.ign.com/articles/918/918895p1.html